BERMAD Irrigation Blog
09
Jul
2025
Last updated: 20 Jul 2025

By
Pablo Horenstein
Smart Irrigation Month – BERMAD's approach to global irrigation innovation
In a world where droughts are more frequent, water resources are decreasing, and every drop counts, how can agriculture keep up? Today, water scarcity is reshaping the way we grow food, making smart irrigation not just a trend but a necessity. According to the United Nations, over 2.4 billion people lived in water-stressed countries as of 2020, and
Jennifer Nemirovsky

I am passionate about my job at BERMAD: corporate communications and the broad spectrum of activities that fall within: Social Media Marketing, Brand Management, Event Management, Digital Marketing, Inbound Marketing, Advertising and Marketing Strategy. For the past 18 years I have been dedicated to building, implementing and measuring communication strategies for a wide-range of market segments; from hi-tech to industrial.
Recent Posts
30
Oct
2016
Last updated date: 31 Aug 2022

By
Jennifer Nemirovsky
The Farmer Joe Chronicles—A Window into BERMAD Irrigation World
It’s hard to have a generalized conversation about irrigation system equipment and solutions because each different agricultural situation has its own nuances and challenges. However, presenting the main challenges and their solutions in a catchy though professional way can assist even the most experienced irrigation designers to understand, apply and present these solutions.
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